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How to start a toy business in India

Toys have steady demand from families and gifting, with growing interest in Indian-made toys. A clear model and safe, quality stock decide success. Here is how to start.

Choose your model

Decide whether to retail toys, wholesale to shops, or make them. Retail needs a shop and variety; wholesale needs volume and retail buyers; manufacturing needs moulds, material and compliance.

Source safe, quality stock

Toys must meet safety norms, so buy from reliable manufacturers with the required BIS certification. Safe, quality toys protect children and your reputation, and avoid legal trouble.

Handle GST and pricing

Register for GST and bill toys at the correct rate. Price for a fair margin, with better rates for bulk, and factor in fast-changing trends when planning stock.

Sell and manage trends

Sell through a shop, online marketplaces, or wholesale to retailers. Toys follow trends and seasons, so track what sells, keep fast movers stocked, and avoid over-ordering fading fads.

Sourcing on TradeCRM

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