Jewellery has strong, aspirational demand in India but needs capital, trust and compliance. A clear model and honest dealing decide success. Here is how to start.
Decide whether to sell gold, silver, diamond or imitation jewellery, and whether to retail, wholesale, or make to order. Imitation jewellery needs less capital; precious metals need more and stricter compliance.
Gold jewellery must carry BIS hallmarking, and you need GST registration. Note that gold is taxed at 3 percent GST. Compliance and honest purity are what build trust in a jewellery business.
Buy from trusted manufacturers or wholesalers, and arrange proper security and insurance for stock. Given the value involved, safe storage and reliable suppliers are essential from day one.
Jewellery sells on trust, so honest weight, purity and pricing matter most. Sell through a showroom, referrals and social channels, and let satisfied customers and repeat buyers grow the business.
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