A boutique sells curated clothing and stands on style and personal service. A clear concept and good sourcing decide success. Here is how to start one.
Decide your niche, whether ethnic wear, western, bridal, kidswear or a mix, and the price point. A focused boutique with a clear style attracts the right customers more easily than a general one.
Buy from garment manufacturers and wholesalers, or stitch your own designs with in-house tailors. Order samples, check quality, and start with a tight, curated range before widening.
Price for a margin that reflects the curation and service you offer. Note that apparel up to Rs 2,500 per piece is taxed at 5 percent GST and above that at 18 percent, so bill at the correct rate.
Use a shop, Instagram and WhatsApp to show your range and take orders, and offer personal service that keeps customers loyal. Repeat buyers and referrals are what make a boutique work.
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