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How to source products to sell online

For an online seller, the product you source decides your margin and your reviews. Here is how to find goods that sell and suppliers who keep up.

Pick products with room for margin

After you count marketplace fees, shipping, returns and packaging, thin-margin products lose money at scale. Source items where the buying price leaves enough gap to cover all of that and still profit.

Buy samples before you list

Order samples from two or three suppliers and check quality, packing and consistency. Online buyers return anything that disappoints, and returns quietly destroy your margin, so vet quality before the first bulk order.

Confirm the supplier can reorder

A product that sells is only useful if you can restock it. Ask about stock availability, lead time and MOQ, and prefer a supplier who can supply steadily over one with a slightly lower price but no consistency.

Start small and scale winners

Place small first orders across a few products, see what sells, then reorder the winners in larger quantity. This keeps your cash free and your shelves clear of dead stock.

Sourcing on TradeCRM

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