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How to find dealers and distributors for your product

Dealers and distributors give your product reach without you selling to every retailer yourself. Finding the right ones decides how far your product travels. Here is how.

Advertise the opportunity

List your distributorship or dealership on B2B marketplaces and directories, and mention it on your website and packaging. Serious partners search for brands to represent, so make the opportunity easy to find.

Offer a clear proposition

Dealers commit when the margin, support and territory are clear. Set out the investment, margin, minimum order, marketing support and exclusivity plainly, so good partners can judge the offer quickly.

Vet each partner

Check the dealer's existing business, reach, storage and financial standing. A partner with the right retail network and cash will move far more of your product than one who simply asks for stock.

Support them to sell

Once appointed, give reliable supply, fair credit, and marketing help so dealers succeed with your product. Partners who make money with you stay loyal and expand your reach over time.

Sourcing on TradeCRM

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