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How to become a wholesaler in India

A wholesaler buys in large quantity and sells in smaller lots to retailers and businesses. The model rests on buying well and selling reliably. Here is how to become one.

Source at the right price

Buy directly from manufacturers or large suppliers to get the best price, and meet their minimum order quantities. Your buying price sets your whole margin, so vet suppliers and negotiate volume rates.

Price for volume

Wholesale margins are thinner than retail because volume makes up for it. Set prices that cover cost, handling and a fair margin, with better rates for larger or repeat orders.

Find retail buyers

List your range where retailers search, visit local markets, and build relationships with shops that reorder. A handful of steady retail buyers is worth more than many one-off sales.

Manage credit carefully

Retailers often want credit. Give it selectively, track who owes what, and keep your own supplier payments on time. Poor credit control is what sinks most wholesale businesses, not thin margins.

Sourcing on TradeCRM

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More guides
How to find verified suppliers in IndiaHow to verify a supplier before you place an orderHow to negotiate wholesale prices with suppliersUnderstanding MOQ (minimum order quantity)B2B payment terms explained (advance, credit, LC)
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