B2B leads come from being visible where buyers search and following up reliably, not from one big push. Here are the channels that actually work for Indian suppliers.
Put your products on B2B marketplaces and category directories with accurate specs, photos and prices. Buyers search by exact product, so complete, precise listings bring enquiries you would never get by waiting.
When a buyer posts a requirement, the first suppliers to reply with a clear quote usually win. Set up alerts for your category and answer within the hour with price, terms and lead time.
Your current buyers are your best lead source. Ask satisfied customers for referrals, and reach out before they need to reorder. A warm introduction converts far better than a cold contact.
Most leads go cold because nobody follows up. Keep a simple record of who asked for what, and check back on a set schedule. Steady, polite follow-up turns more enquiries into orders than any single tactic.
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